Style 4 U & Street Mode Iconic Platinum Collections

Salon Infinity located on West Bay Drive in Largo, Florida has been totally transformed into an ALFAPARF Milano Couture destination! In the last six months they have transitioned their facility into a full service ALFAPARF salon featuring Evolution of the Color and all retail brands. Eye-catching brand signage and graphics have been added throughout the salon, including outside where this busy street boasts traffic volume of over 60,000 cars daily.

This 3,000 square foot salon is owned and operated by Lenny and Jean Nicholas. They have been in their present location for over 5 years. Jeanne is the lead stylist and has been in the beauty business for over 25 years. She believes in providing a menu that offers their diverse clientele a wide range of services from hair cutting to highlighting and color.

Options now include hair services featuring exclusive hair treatments by ALFAPARF, designed to provide optimum results while increasing their revenue and retail dollars. Jean and Lenny strongly believe in retail products to help support the bottom line. All their stylists are required to sell and promote the benefits of retail products to extend the life of their services.

They were originally drawn to the ALFAPARF Milano brand because of it’s exclusivity, technical innovation, wide range of brands and education support. They are committed to utilizing education to keep their staff motivated and up to date with the latest trends and technical knowledge. They are fully committed to the future of the brand and believe in building their business together within this new partnership. Bravo Salon Infinity!