S4U OP COUTURE EVENT HELD IN NEW YORK CITY!

The event was held on November 3rd at “Terminal 5” – which was voted “New York’s most exciting new venue".

The event featured the Op Couture Collection and S4U Styling Line presented by AAlfaparf’s Artistic team Mahogany. There were over 750 stylists some from as far away as Canada and Texas, multiple distributor principles, as well as Trade and Consumer Magazine editors.

Alfaparf’s latest Trend collection, Op Couture Collection, inspired by Optical Art, was brought to life on stage by Mahogany. Mahogany re-created each trend look on stage in a step-by-step format.

The S4U Alfaparf’s newest progressive Styling line was also a main focus of the event, the styling versatility, one of the lines main a benefit was showcased on stage with male and female dancers.