Alfaparf was on stage at the IBS New York and Featured ALFAPARF’s NEW Trend Collection: ACQUA TREND

ALFAPARF and their distributor PIERMARCO participated in the International Beauty Show. The show was held at the Javits Center in New York City on March 6th, 7th and 8th.

The International Beauty Show is the top trade show for members of the professional beauty industry. It is for beauty professionals only and is not open to the general public. The Show's main objective is to educate, in effect opening new doors for beauty professionals and has manufacturers from all over the country exhibit.

The International Beauty Show New York, was a resounding success and drew almost 54,000 passionate and energetic participants looking to advance their skills, see the latest and greatest in beauty and mingle with some of the top talent in the industry. IBS New York, once again, proved that the beauty industry is vibrant and strong.

IBS New York offers more than 100 comprehensive classes so beauty professionals can enhance their career and skills. Taught by world-renowned artists and speakers, the sessions are informative, inspiring and exciting!

ALFAPARF/PIERMARCO distributorship had a very large exhibit area with a stage. 

Alfaparf’s stage featured Harry, Franca and John Frank Velez Alfaparf’s USA Creative Directors. They focused on the ACQUA Trend Collection 2011.

ACQUA Trend Collection 2011: Water is a precious good that can’t be substituted; it’s a source of life and of inspiration. Thanks to its fluidity and transparency, water enchants, inspires emotion and, through its shapes and shades, it can also inspire fashion. Water is the element that better represents the trends emerging from recent fashion runways for 2011, and it also played a part in designing the hairstyles of the new ALFAPARF MILANO trend collection, called ACQUA.

Click here to download :

- IBS 2011 Show Schedule (PDF)