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Contact UsFor incredible shine and compability cocktail the SDL smoothing crème with 1 – 2 drops Cristalli Liquidi in your hand and work into the hair starting in the back where you have the most hair - working forward. You can layer on more Cristalli when you’re finished for insane shine.
Use 3 -5 drops of the SDL Cristalli Liquidi on you new boar bristle brushes to help break them in. Takes away the tug of a new brush.
20% of the color pigment is lost with the FIRST shampoo – the one YOU give at the bowl. Use SDL Color Protection sulfate/salt free shampoo and conditioner to guarantee longer lasting color. Hey – did you know these products are compatible with Keratin treatments?
S4U D’Finer is great when you are doing up do’s for the ends so they don’t look so worn. Gives shine without taking away the bend of the end.
SDL Illuminating Volume Spray pumps the roots maximizing volume & adds body to the hair.
Use the SDL Color Block treatment after your in salon color services to guarantee the longevity of your color and upcharge for the service for additional revenue. I can easily get 3 app’s out of each tube.
With summer coming check out Color Protection Crystals. They are a daily color shield and shine enhancer guaranteed to protect you color from the sun. Great for vacations or a day at the beach.
Have you heard about the blue vial? SDL Essential Oil instantly leaves the hair visibly soft & shiny without weighing it down by filling in the gaps of the cuticle layer.
Check out Color Wear ammonia free color. 98% botanical with 3 ways to use it. Cover up to 100% grey, blend grey, or use as a toner. All with one product. Save $ and less inventory to carry! I use 1:3 for color refreshing.
EVO ( Evo like Divo is cooler than Evolution of the color for a nick name to draw a younger crowd) color rocks! 3 naturals – the most sought after series give incredible grey coverage with an over 90% botanical base. Low ammonia makes it gentle and caring to the hair.
Cristalli Liquidi has essential fatty acids, and the richest amount of omega 3 provides proper nourishment to your hair inside and out. Gives incredible shine without a heavy feel and a few drops do the trick.
Winter weather can dry your hair out, ask your stylist about ALFAPARF Milano’s In-Salon Treatment called Deep Nutrition. This treatment will help to restore the essential moisture balance to dry, dehydrated hair. Nutri Seduction - where nutrition becomes pure seduction!
At home: try Nutri Seduction Ultra Moist Shampoo, Ultra Moisture Treatment and Wearable Treatment.
To help split, dry ends, try Nutri Seduction Gold Serum. Apply Gold Serum onto dry hair. This helps to smooth out rough dry ends with the richness of Vitamin E while protecting the hair and giving it incredible definition and transparency.
For Curly/Frizzy hair: Try Nutri Seduction Sublime Sorbet and Delicious Glaze! Rich in Orchid Extracts and Lipoaminoacids, this helps to condition and relax the hair, making it easy to style and creating an anti-frizz effect. Apply Sublime Sorbet to wet hair and style, finish with Delicious Glaze for added hold and shine.
What's the hot new hair color trend from Italy for Winter 2011?
Violets are going to be the latest hair color trend. Trends tend to wobble between two opposite directions: natural colors on one side and a combination of radiating and smashing colors on the other.
Violet has entered the public praise due to its ability to blend with other brown and dark shades.
Both in the form of highlights as well as blocked colored sections, it is perfect to add a profound flair and volume to hair, both sleek and curly.
Playing with tonal reflections every individual can express his/her own style: brave ones can pride themselves in trying a stronger color effect that would immediately draw the attention. Others might go for the safest way and proceed gradually adopting more refined highlights effects.
Alfaparf Milano will answer the call of the Milano runways and fashion trends with the launch of 3 new Violet shades, one Violet intensifier, and one Purple Jeans color. So whether you want to scream or whisper to the world with your violet hues Alfaparf Milano has the product for you!
Q.1: How much lift should I expect to get with the Pure Platinum Series?
A.1: Up to five levels of lift. ( Starting base should be no darker than a Level 6- Dark Blonde).
Q.2: Why is Pure Platinum not recommended on grey hair?
A.2: Pure Platinum is not recommended for use on grey hair, previously lightened hair or porous hair because the result may be too drab.
Q.3: What is the biggest difference between the High Lift Series and the Pure Platinum Series?
A.3: Pure Platinum Series are designed to lift for up to 55 minutes to achieve maximum blonde results with superior tone. Mixed 1.2 with 40 Volume Oxid’o.
Q.4: Can the Pure Platinum Series be mixed with the regular EOC shades?
A.4: Pure Platinum shades can be intermixed but are not designed to be mixed with regular EOC shades.
Click here and check out the Iconic Platinum Collection.
Click here and check out the Evolution of the Color products.
Q.5: When should I use heat with Pure Platinum Series?
A.5: When the hair is perceived to be resistant. Heat processing will increase the rate at which lift is achieved. Warm to medium heat only should be used. Heat may only be used with OFF the scalp applications

