TECHNOLOGICAL BREAKTHROUGH

Through a technological breakthrough, ALFAPARF Milano has extracted the color protection active ingredients from flowers and added them to our unique treatments, while ensuring that the color-protective effects are kept active and intact.

In addition, the Laboratories of ALFAPARF Milano have developed their formulas by substituting salts and sulfates, which strip hair color, with “pure” surface-active ingredients that help to prevent color from fading.

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	SUNFLOWER: Sunflower extract protects color-treated hair from UV rays and also provides a powerful action that counteracts the damaging effects of free-radicals.
	VIOLET: Offers an efficient and moisturizing action thanks to its high concentration of mucilage.
	LINEN FLOWER: The main essences of this flower provide absolute protection, thanks to its powerful filmogenic properties.
	ELDER: The sugars found in this plant form a protective shield while also adding volume to the hair.
	LINOLEIC ACID: Reaches deep down to the hair’s core, reinforcing the bond that unites the hair cuticle to the shaft.
	UVB FILTERS: The elements of this filter work in tandem with the protective effects of the Sunflower, strengthening the color shield.