ALFAPARF GROUP: built together with hairdressers and in partnership with beauty professionals, developing professional relationships and collaboration, with its mission to elevate operators’ professional skills, while adding value to their work and role and providing best solutions to enhance beauty.

Roberto Franchina (ALFAPARF GROUP President and founder)

THE COMPANY

30 Years Beside Beauty Professionals, Exclusively

ALFAPARF MILANO is a leader within the professional hairdressing industry and also the main brand of ALFAPARF GROUP, an Italian multinational cosmetics Company dedicated to products and solutions for hair, body care and beauty.

ALFAPARF GROUP is one of the first cosmetics Company with Italian capital in the world owner of some international leader brands: ALFAPARF MILANO and YELLOW (PROFESSIONAL HAIRCARE); DIBI, DIBI CENTER, BECOS, BECOS CLUB, FISIOSPHERE and TeN (PROFESSIONAL SKINCARE); BEAUTY & BUSINESS (the brand identifying third parties productions), industrial partner of some of the most important cosmetics Companies in the world.