APASSIONATA: Getting dressed, doing one’s hair and putting on make up are part of a process of seduction targeting others, and sometimes ourselves. The Appassionata look presents everyday femininity accented by life’s natural rhythms, making a woman feel free and liberated, but never overly provocative. Appassionata is all about glamour as a seductive attitude that subtly expresses a woman’s wish to feel beautiful and therefore desired.

The Look: Hair is soft and has bounce, but it is framed by structured bangs. This style is both refined and active in brunette shades with deep bronze tones. It contrasts beautifully with streamlined, menswear-inspired styles.

O STYLING - Semi di Lino Diamante Illuminating:
Mega HairSpray
Illuminating Polish

HOME CARE - Semi di Lino Diamante Color Protection:
Color Protection Shampoo
Color Protection Conditioner
Color Protection Crystals

 

CONTRAPPUNTO: Those who appear angelic and fragile may hide a secret fearlessness that they choose to reveal only on certain occasions. A purposefully contradictory mood created with bright and muted shades, intense colors and strong contrasts that play out before a single spectator or a large audience. Today’s fast-moving life requires constant change and lights burning passions while remaining extremely feminine.

The Look: Contrast is for an eclectic woman who is always feminine and turns seductive when she chooses. Hair color is a cool, elegant blonde with thousands of different shades. Styling includes smooth waves and very visible and provocative teased sections.
O STYLING - Semi di Lino Diamante Illuminating:
Illuminating Strong Mousse
Mega HairSpray

HOME CARE - Semi di Lino Diamante Méches Protection:
Shampoo
Mask
Fluid

 
BELLA DONNA: In the seventies, masculine and feminine ideals clashed for the first time. Social issues saw a “battle of the sexes”, and so did fashion. Gender boundaries began to break down. As opposites attracted, identities were reshaped in ways that still seem revolutionary today. This is the most distinctive and direct look, a look that allows the customer to embody contradiction, but also remains fully realized.

The Look: Long hair is cut away and discarded, and women’s traditional roles are discarded along with it. Women take typically male positions, roles and attitudes without ever losing their passionate focus on the present day.
O STYLING - S4U:
Fx’D
D’finR
Semi di Lino Diamante Illuminating:
Mega HairSpray

HOME CARE - Semi di Lino Diamante Color Protection
Shampoo
Conditioner
Crystals

BRAVO E SEXY: The male image grows more entrenched. While women’s roles were changing rapidly in the seventies, men reverted to classic male roles and became more accepting. Men rediscovered classically elegant looks and personal grooming, learning to take pride in their own appearance. Men rediscovered themselves. Formal elegance was once again in play after a long absence, and it became a fundamental part of men’s clothing.

The Look: Hair is neatly styled and cut. What looks like tousled hair is actually carefully and precisely structured into curls. Good looks return to center stage.

O STYLING - S4U:
Posh’N
Frozen
Fx’D

HOME CARE - UOMO:
Energetic Shampoo
Energetic Conditioner